Rebranding
Changing your organization’s identity system to the public is a big deal. We never take it lightly. We start every rebrand project with deep research into your audiences. We study their perceptions. We build a fresh brand from the bottom up, based on a strategy centered on what we learn directly from the people you want to reach.
Finger Lakes Community Health TV Campaign - FLCH is a network of community health centers serving rural areas in upstate New York’s Finger Lakes region. As a longtime client of the Marketing Collaborative, FLCH has consistently worked to address misperceptions about community health centers, which are often wrongly assumed to provide low-quality care, serve only uninsured patients, or lack comprehensive medical services.
Who is United Helpers?
University Medical Imaging is an affiliate of the University of Rochester Medical Center and this is significant for two reasons: (1) it allows for access to the latest research but being privately owned gives it the flexibility to respond to patient needs and (2) it is often confused with University Imaging which is wholly owned by URMC.
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