Real Time Results.

As marketers, we’re always looking for a competitive advantage. Getting better SEO results, more hits on the website, downloads of the white paper, and qualified leads, more and better, every day.

Figuring out how to create attention for our businesses is the challenge. That’s why I’m so intrigued by the concept of real-time marketing and “newsjacking.” Two concepts were introduced to me by David Meerman Scott.

I saw him speak at a conference and have continued to follow him. His idea that we as marketers need to get out of “campaign mode” and focus on what’s happening today is one way to help us demonstrate the real value of marketing. Yes, it’s still important to launch new campaigns, but it’s not the only mode of operation. We need to capitalize on what’s happening today, and what customers are dealing with today. He gives some great examples in his video such as the insurance company in Australia that put out a release and blogged about President Obama visiting their country and offering him free insurance against alligator attacks. Hysterical yes? But picked up by the media nationwide. Another example is this lost guitar story shown on YouTube.

So what’s going on now that you can capitalize on? The economic stories that come out every day. What’s your firm’s take on that? How can you add a creative twist to that? This of course then leads you to another one of his great thoughts “you are what you publish on the web.” No one knows how big or small your company is on the web so take advantage of that. The insurance company in Australia wasn’t the biggest but it stole the headlines. Priceless!

You can be perceived as the thought leader on any number of topics. Don’t wait for the expert in your firm to write the blog, interview him and post it in a timely fashion. And when reporters are searching on the web for the hot story of the day, your blog, and your article will be there!

Why you need a healthcare marketing consultant:

I bring stability to the marketing function

My proprietary process gives me insight into your business to develop unique solutions

If you can’t afford a full-time marketing director but have full-time issues, me and my team can be your solution.

Need an hour to discuss your healthcare marketing dilemma? Call Cathy at 585.216.5766
or
email her here.

Geneva Community Health

Based on our research we recommended, and FLCH agreed, that we would market each location by their health center names — Geneva Community Health, Port Byron Community Health. There was also confusion in the market place as to our affiliation with the hospital system — Finger Lakes Health. We are not affiliated.

How can a solar scientist help raise admissions at MCC?

Monroe Community College (MCC) is a two-year college that provides academic programs to prepare students for an advanced degree at a four-year college or to enter the workforce right after school with its certificate or career programs.

Han-Tek Integrated Handling Systems

Han-Tek Integrated Handling Systems was experiencing the downturn in the economy and the shutter of many manufacturing companies in the North East where they did business. Furthermore, competition for those remaining companies was strong.

Whitney Young Health

How do you inspire trust and confidence in a diverse urban community?

The Commons on St. Anthony

How do you build a brand and fill beds for a newly renovated skilled nursing facility that needs a re-introduction to the community?

University Medical Imaging

University Medical Imaging is an affiliate of the University of Rochester Medical Center and this is significant for two reasons: (1) it allows for access to the latest research but being privately owned gives it the flexibility to respond to patient needs and (2) it is often confused with University Imaging which is wholly owned by URMC.

Building physician practices

Health centers have many of the same challenges...

Post-pandemic healthcare marketing

How do you inspire trust and confidence in a diverse urban community?

Distinguishing, elevating a community health center brand

Finger Lakes Community Health TV Campaign – FLCH is a network of community health centers serving rural areas in upstate New York’s Finger Lakes region. As a longtime client of the Marketing Collaborative, FLCH has consistently worked to address misperceptions about community health centers, which are often wrongly assumed to provide low-quality care, serve only uninsured patients, or lack comprehensive medical services.

Cornell University Computer Science

With only two months lead time? Impossible? With only two months lead time? Well almost.
That was the assignment and some of the challenges we faced but we also recognized that it was an opportunity to work with an outstanding university and an exciting program which included having Bill Gates at the dedication of the Bill and Melinda Gates Hall.

Need an hour to discuss your healthcare marketing dilemma?

Call Cathy at +1 585.216.5766
or email Cathy Here

Need an hour to discuss your healthcare marketing issue? What's keeping you up at night? Of course, there's no cost for this conversation.

Call Cathy at +1 585.216.5766 or email cathy@themarketingcollab.com