How We Think

A collaborative approach to problem solving

A message from Cathy Rubino Hines, Healthcare Marketing Specialist, president, the Marketing Collaborative LLC

At the Marketing Collaborative, we believe good ideas can come from anyone, from the CEO to the receptionist. From the focus group to an interesting conversation with an admissions director.  Though quantitative research is ideal, it can be a lengthy process. Instead, we gather valuable information in a short amount of time through focus groups, interviews, and online survey tools. We talk to key people in your organization—those who are closest to your “customer.” We talk to key decision-makers and ideally your customers. In the end, the solution comes from them; the marketing ideas come from us.

We believe that your marketing communications should be an ongoing dialogue with your target market.  We work most effectively when we become partners with you to plan your marketing strategy and create an engaged consumer. Whether you’re a healthcare provider who needs to increase patient volumes, a community health center that needs to educate its patients on important topics such as Covid, or a company that needs re-branding—we can provide you with the complete, integrated marketing services you need to grow your business.

Marketers are curious by nature. We are inquisitive. We ask questions that help us get to the heart of the situation. And we always uncover something that surprises us and often our clients.