Geneva Community Health

Geneva Community Health, part of Finger Lakes Community Health, suffered from the perception that it served low-income people but the truth is that they had evolved to serve everyone. As the healthcare landscape has changed, GCH finds itself serving those with insurance as well as the underinsured or non-insured. The city of Geneva is also rich with cultural diversity and an eclectic population with Hobart William Smith, Cornell, and Ithaca College in its backyard.

Our goal for the campaign was to reach out to more of this population. Our research revealed (1) that many sought out community health centers, identifying with their mission and vision (2) they wanted providers who were not encumbered by time constraints and at GCH they could spend more time talking with providers, and (3) there was confusion in the market place as to our affiliation with the hospital system — Finger Lakes Health.

With that in mind, our strategy was to brand each center with its location identifier, Geneva Community Health, rather than the parent organization Finger Lakes Community Health.

Another misperception that existed in the community was a concern about the quality of care — “Do doctors work there?” Therefore, we incorporated our board-certified physicians into the campaign. We also offer “one stop shopping” with medical, dental, and behavioral health/counseling services.

Why you need a healthcare marketing consultant:

I bring stability to the marketing function

My proprietary process gives me insight into your business to develop unique solutions

If you can’t afford a full-time marketing director but have full-time issues, me and my team can be your solution.

Need an hour to discuss your healthcare marketing dilemma? Call Cathy at 585.216.5766
or
email her here.

Cornell University Computer Science

With only two months lead time? Impossible? With only two months lead time? Well almost.
That was the assignment and some of the challenges we faced but we also recognized that it was an opportunity to work with an outstanding university and an exciting program which included having Bill Gates at the dedication of the Bill and Melinda Gates Hall.

Whitney Young Health

How do you inspire trust and confidence in a diverse urban community?

The Commons on St. Anthony

How do you build a brand and fill beds for a newly renovated skilled nursing facility that needs a re-introduction to the community?

This health center did more than survive the pandemic

They embraced its challenges.

Why my mother and many leaders are confused about healthcare marketing.

As a healthcare marketing consultant (or CMO for hire), I’m asked the same questions about marketing consistently and it’s clear that there are many misconceptions about my profession. From CEO’s to my mother, there is truly a fundamental lack of understanding of what marketing is and can accomplish. So, I began asking clients and colleagues in this space why this might be.

How can a solar scientist help raise admissions at MCC?

Monroe Community College (MCC) is a two-year college that provides academic programs to prepare students for an advanced degree at a four-year college or to enter the workforce right after school with its certificate or career programs.

Building physician practices

Health centers have many of the same challenges...

United Helpers Rebrand

Who is United Helpers?

University Medical Imaging

University Medical Imaging is an affiliate of the University of Rochester Medical Center and this is significant for two reasons: (1) it allows for access to the latest research but being privately owned gives it the flexibility to respond to patient needs and (2) it is often confused with University Imaging which is wholly owned by URMC.