Post-pandemic healthcare marketing: Five trends to consider right now By Cathy Rubino Hines, founder and principal, The Marketing Collaborative As we mark three years since the COVID-19 pandemic began, let’s give credit where it’s due: the smartest leaders in...
Cultivating brand ambassadors from within United Helpers is a 100+ year old healthcare and human services provider in Canton, NY. Over the last decade they’ve grown very rapidly and there came a point when the community and staff were not aware of the breadth of their...
They embraced its challenges. When the COVID-19 pandemic arrived full force in 2020, most healthcare organizations were overwhelmed in taking care of patients and putting all their energy into keeping up with the first wave. At the same time, patients were desperate...
The Challenge: Whitney Young Health (WYH) operates as a health center in Albany, Troy, and Watervliet, NY. In this marketing challenge, we needed to create new branding and communications to attract new patients and prompt the existing patients to return for more...
Beating the odds and getting to 15 years in business. By Cathy Rubino Hines, owner, the Marketing Collaborative Less than 30% of businesses survive past their tenth year. I found that statistic staggering yet it makes me even more grateful to be among the survivors....
How do you increase referrals by 80% for rehabilitation, and 36% for long-term care in eight months? The answer is careful planning. How the story begins A newly renovated skilled nursing facility in Auburn, New York opens in 2014 and expands a year later with...
