Post-pandemic healthcare marketing: Five trends to consider right now By Cathy Rubino Hines, founder and principal, The Marketing Collaborative As we mark three years since the COVID-19 pandemic began, let’s give credit where it’s due: the smartest leaders in...
Cultivating brand ambassadors from within United Helpers is a 100+ year old healthcare and human services provider in Canton, NY. Over the last decade they’ve grown very rapidly and there came a point when the community and staff were not aware of the breadth of their...
The Challenge: Whitney Young Health (WYH) operates as a health center in Albany, Troy, and Watervliet, NY. In this marketing challenge, we needed to create new branding and communications to attract new patients and prompt the existing patients to return for more...
As a healthcare marketing consultant, I’m consistently asked the same questions about marketing and it’s clear that there are many misconceptions about my profession. From CEOs to my mother, there is truly a fundamental lack of understanding of what marketing is and...
How do you increase referrals by 80% for rehabilitation, and 36% for long-term care in eight months? The answer is careful planning. How the story begins A newly renovated skilled nursing facility in Auburn, New York opens in 2014 and expands a year later with...
Health centers have many of the same challenges as physician practices particularly when it comes to increasing patient volume. Case in point, Ovid Community Health. Finger Lakes Community Health opened two new health centers and expanded two more over a two-year...
