Post-pandemic healthcare marketing: Five trends to consider right now By Cathy Rubino Hines, founder and principal, The Marketing Collaborative As we mark three years since the COVID-19 pandemic began, let’s give credit where it’s due: the smartest leaders in...
Cultivating brand ambassadors from within United Helpers is a 100+ year old healthcare and human services provider in Canton, NY. Over the last decade they’ve grown very rapidly and there came a point when the community and staff were not aware of the breadth of their...
They embraced its challenges. When the COVID-19 pandemic arrived full force in 2020, most healthcare organizations were overwhelmed in taking care of patients and putting all their energy into keeping up with the first wave. At the same time, patients were desperate...
The Challenge: Whitney Young Health (WYH) operates as a health center in Albany, Troy, and Watervliet, NY. In this marketing challenge, we needed to create new branding and communications to attract new patients and prompt the existing patients to return for more...
Health centers have many of the same challenges as physician practices particularly when it comes to increasing patient volume. Case in point, Ovid Community Health. Finger Lakes Community Health opened two new health centers and expanded two more over a two-year...
Geneva Community Health, part of Finger Lakes Community Health, has a rich history of serving the migrant population but had evolved to serve much more diverse patients. As the healthcare landscape has changed, GCH finds itself serving those with insurance as well as...
