Post-pandemic healthcare marketing: Five trends to consider right now By Cathy Rubino Hines, founder and principal, The Marketing Collaborative As we mark three years since the COVID-19 pandemic began, let’s give credit where it’s due: the smartest leaders in...
They embraced its challenges. When the COVID-19 pandemic arrived full force in 2020, most healthcare organizations were overwhelmed in taking care of patients and putting all their energy into keeping up with the first wave. At the same time, patients were desperate...
The Challenge: Whitney Young Health (WYH) operates as a health center in Albany, Troy, and Watervliet, NY. In this marketing challenge, we needed to create new branding and communications to attract new patients and prompt the existing patients to return for more...
Health centers have many of the same challenges as physician practices particularly when it comes to increasing patient volume. Case in point, Ovid Community Health. Finger Lakes Community Health opened two new health centers and expanded two more over a two-year...
Geneva Community Health, part of Finger Lakes Community Health, suffered from the perception that it served low-income people but the truth is that they had evolved to serve everyone. As the healthcare landscape has changed, GCH finds itself serving those with...
