Finger Lakes Community Health (FLCH) TV Campaign – 2024 Finger Lakes Community Health (FLCH) is a network of community health centers serving rural areas in upstate New York’s Finger Lakes region. As a longtime client of the Marketing Collaborative, FLCH has...
Post-pandemic healthcare marketing: Five trends to consider right now By Cathy Rubino Hines, founder and principal, The Marketing Collaborative As we mark three years since the COVID-19 pandemic began, let’s give credit where it’s due: the smartest leaders in...
Cultivating brand ambassadors from within. United Helpers is a 100+ year old healthcare and human services provider in Canton, NY. Over the last decade they’ve grown very rapidly and there came a point when the community and staff were not aware of the breadth of...
They embraced its challenges. When the COVID-19 pandemic arrived full force in 2020, most healthcare organizations were overwhelmed in taking care of patients and putting all their energy into keeping up with the first wave. At the same time, patients were desperate...
The Challenge: Whitney Young Health (WYH) operates as a health center in Albany, Troy, and Watervliet, NY. In this marketing challenge, we needed to create new branding and communications to attract new patients and prompt the existing patients to return for more...
As a healthcare marketing consultant, I’m consistently asked the same questions about marketing and it’s clear that there are many misconceptions about my profession. From CEOs to my mother, there is truly a fundamental lack of understanding of what marketing is and...
